SeedMatrix
SeedMatrix aggregates independent variety trial data across crops, regions, soils, and traits, so seed companies can prove where a variety actually performs instead of arguing from anecdote.
It is the platform I originally co-founded in 2008. Today I work on it through Senternet, rebuilding the engine that turns 1.8 million trial data points into a comparison a grower can trust.
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The problem
A seed brand can tell a grower its variety yields well. Proving it in that grower’s county, on that soil, under that irrigation, against the variety they planted last year is a different problem entirely, and the data lives scattered across dozens of independent trial networks.
What it does
SeedMatrix pulls official variety trial data together with a company’s own internal plot data, then lets a sales team slice it down to the conditions that match the field in front of them. Every data point ties back to a named, dated independent trial.
- Head-to-head, top-performer, and one-against-many comparisons
- Filter by region, soil texture, irrigation, maturity, and technology traits
- Geographic maps of variety strengths and weaknesses
- Branded one-pagers and Excel exports for the field
- Per-account permissions over who sees which data
Why it matters
Seed is a high-trust purchase made once a year with a whole season riding on it. Independent, sourced, defensible data is the only argument that survives contact with a skeptical grower. SeedMatrix exists to make that argument fast enough to have in a truck cab.