Matt Senter

About

Matt Senter.

Matt Senter is a founder, entrepreneur, and CEO based in Durham, NC. He has spent 30 years writing software professionally and has founded or co-founded 11 companies and products. He is currently Founder & CEO of Senternet, a studio building software businesses from scratch, and Co-Founder, COO, and CTO of BeeReady. Earlier he was CTO at Superlogic, the rewards infrastructure company building white-labeled travel, retail, and VIP experiences for the world's biggest brands. His other ventures include Lolli (bitcoin shopping rewards, where he built engineering from zero through Series A), Cosmic (a commerce gateway acquired by POPSUGAR and later Rakuten), SeedMatrix (acquired by Context Network), and the original Senternet (one of the first Java web hosting companies, sold in 2002). Under the Senternet studio he ships independent products: StockCar, Premail, Comoji, and Burly.

What I do

I build things. Mostly software, occasionally companies. The throughline across 30 years has been the founder-to-engineer feedback loop: getting a real product in front of real people as fast as possible, then letting what they actually do reshape it. Some of those products have worked better than others. Both kinds taught me something worth keeping.

These days I run Senternet, my own studio, where I get to keep my hands directly on the craft: privacy-first desktop tools, an AI audio app, and utilities I wanted to exist and could not find. I am also Co-Founder, COO, and CTO of BeeReady. It is a return to my roots, building businesses from scratch after years of leading engineering inside other people's companies, most recently as CTO at Superlogic.

Track record

  • 30 years coding for money, starting in the late 1990s
  • 11 companies and products founded or co-founded
  • Currently Founder & CEO of Senternet and Co-Founder, COO, and CTO of BeeReady (since 2026)
  • CTO at Superlogic (November 2023 – June 2026)
  • Built engineering from zero through Series A at Lolli
  • Cosmic acquired by POPSUGAR, then Rakuten
  • SeedMatrix acquired by Context Network
  • Senternet, an early Java web host, sold in 2002

What I am building now

My current projects span iOS, macOS, desktop, and the web. The full case studies live on the projects page, and I write about the work on the blog.

  • Senternet: the studio all of this is built through
  • StockCar: AI audio briefings on your portfolio, free on iOS
  • Premail: privacy-first email filtering for desktop
  • Comoji: Slack-style emoji shortcuts everywhere on your Mac
  • Burly: every link routed to the right browser profile
  • BeeReady: a non-profit teaching kids to save lives
  • SeedMatrix: independent variety trial intelligence for seed companies

Get in touch

For founders, builders, and press, LinkedIn is the fastest way to reach me. The full set of channels lives on the connect section of the home page.

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