MattSenter.
I build things. Some have worked better than others. I don’t dance.
The short version.
Matt Senter is a founder, entrepreneur, and CEO based in Durham, NC, with 30 years of professional software development and 14 companies and products founded. He currently leads Senternet and co-founded BeeReady after earlier roles building Superlogic, Lolli, Cosmic, SeedMatrix, and other ventures.
Currently building.
9 projects across AI, media, privacy, productivity, education, and agricultural data.
Senternet· a studio building businesses from scratch
The founder-led studio behind everything else here. Part product lab, part consulting shop, building and shipping software businesses from scratch. My first company reborn with twenty-five years of scars: the redux.
Highwire· See beyond the headlines.
Highwire analyzes how news is actually reported: claims traced to evidence, divergence between sources made visible, and every conclusion linked to its source.
Orgabot· orchestrate the work, not just the agents
A governed operating layer that coordinates agents, people, tools, approvals, and gates across an organization. Autonomous where it should be. Deterministic where it has to be.
StockCar· a podcast of your portfolio
AI-generated audio briefings on your stocks, crypto, indices, and forex. Pre-market to after-hours, ready in under 10 seconds. Free on iOS, no account needed.
Premail· your inbox, defended
Privacy-first email filtering for Mac, Windows, and Linux. Silently removes spam, recruiters, and noise before you ever see it. No account, no servers touching your email.
Comoji· :emoji: autocomplete, everywhere
A tiny macOS menu bar app that brings Slack-style colon emoji shortcuts to every text field you already use. Type :liz, press Tab, get a lizard. Privacy-first and runs entirely on your Mac.
Burly· every link, in the right profile
A native macOS menu bar app that routes every link to the right browser profile. Click a link, pick the destination with your keyboard, or hold a modifier to skip straight to your last-used profile. Fully local, no account.
BeeReady· lifesaving skills, one game at a time
Teaching young athletes CPR, AED awareness, and emergency confidence, built directly into youth sports. Prepared kids. Stronger sidelines.
SeedMatrix· every variety, every trial
Independent variety trial intelligence for seed companies. 1.8 million trial data points across 12 crops and 40 states, sliced by region, soil, irrigation, and trait into comparisons a grower can trust. The company I co-founded in 2008, now built on through Senternet.
A long line
of attempts.
Some shipped to acquisition, some taught me what not to do next time. Both counted.
Feb 2018 → Oct 2023LolliDunnoEarn bitcoin when you shop online, partnered with 1,000+ top merchants. Built engineering from zero through Series A.Co-founder · CTO
The consumer side of Lolli was sold to Thesis, and the backend guts were renamed to some other company name that I can never remember.
That happened after I left, so I do not really keep up with it.
Does not really count as an acquisition, I do not think.
2012 → Sep 2017CosmicAcquiredA commerce gateway giving retailers the ability to sell anywhere. Acquired by POPSUGAR.Co-founder · CTO
Cosmic was acquired by PopSugar and then Rakuten.
2008 → 2013SeedMatrixAcquiredEarly-stage tooling for early-stage teams. Got me obsessed with the founder-to-engineer feedback loop.Co-founder · CTO
SeedMatrix was acquired by Context Network.
More than a decade later I am back, consulting on the platform through Senternet.
Jan 2000 → Aug 2002SenternetAcquiredOne of the first Java web hosting companies. Built custom internal and consumer apps, weathered the dotcom bust, sold the company in 2002.Founder · CEO
Senternet was acquired by another hosting company that has long since disappeared.
Notes from the build.
Essays on Claude Code, AI-assisted development, and the production details behind shipping a product.
Building Defensive Software
Comoji stopped working after a reboot because macOS Secure Input got stuck. The fix was not a workaround: a lock icon and a help article that explain the pause.
Read→How To Avoid “Slop Grenades”
Unreviewed AI output creates work for everyone downstream. Avoiding slop grenades is a management problem: senior engineers, real review, serious tools.
Read→Stop Checking Your Email
I am breaking the habit of opening my inbox. Three scheduled Premail briefings give me a summary and a to-do list instead of a pile of messages to sort.
Read→One Failure, One Success
A broken Premail checkout slipped past my tests and alerts. A customer reported it, and my new morning briefing surfaced the feedback I had overlooked.
Read→The Post-IDE Era
Why I canceled JetBrains and moved beyond the IDE: natural language, agent orchestration, and systems thinking are becoming my primary programming interface.
Read→
Say hello.
Best for builders, founders, and anyone working on something interesting.
Always happy to talk shop with people who are shipping things. Discord is the fastest way to reach me and where most conversations end up. For bugs or feedback on a specific product, each one has its own site.