Matt Senter

MattSenter.

Founder·Entrepreneur·Technologist

I build things. Some have worked better than others. I don’t dance.

CurrentlyCTO at Superlogic
BasedDurham, NC
Track record30 years coding for money · 6 companies founded
Portrait of Matt Senter
Matt Senter2026
01 / Now

Currently
building.

Three live projects. A podcast that listens to your portfolio. A platform powering white-labeled travel rewards. A non-profit teaching kids to save lives.

02 / Previously

A long line
of attempts.

Some shipped to acquisition, some taught me what not to do next time. Both counted.

Nov 2023 → NowSuperlogicRewards infrastructure for the world's biggest brands. Building the platform behind BookIt and a long roadmap of consumer-facing products.CTO
Feb 2018 → Oct 2023LolliDunnoEarn bitcoin when you shop online — partnered with 1,000+ top merchants. Built engineering from zero through Series A.Co-founder · CTO
Acquisition story

The consumer side of Lolli was sold to Thesis, and the backend guts were renamed to some other company name that I can never remember.

That happened after I left, so I do not really keep up with it.

Does not really count as an acquisition, I do not think.

2012 → Sep 2017CosmicAcquiredA commerce gateway giving retailers the ability to sell anywhere. Acquired by POPSUGAR.Co-founder · CTO
Acquisition story

Cosmic was acquired by PopSugar and then Rakuten.

2008 → 2013SeedMatrixAcquiredEarly-stage tooling for early-stage teams. Got me obsessed with the founder-to-engineer feedback loop.Co-founder · CTO
Acquisition story

SeedMatrix was acquired by Context Network.

2011 → 2012PhreamMobile-first social experiments before mobile-first was a phrase you needed to say out loud.Founder · CEO
2006 → 2014KungfutersIndie web studio shipping odd, opinionated software. Where I learned how to ship.Founder · CEO
Jan 2000 → Aug 2002SenternetAcquiredOne of the first Java web hosting companies. Built custom internal and consumer apps, weathered the dotcom bust, sold the company in 2002.Founder · CEO
Acquisition story

Senternet was acquired by another hosting company that has long since disappeared.

03 / Connect

Say
hello.

Best for builders, founders, and anyone working on something interesting.