MMatt Senter
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Notes from the build.

Essays from 30 years of shipping software: Claude Code and AI-assisted React development, the founder operations behind a product, and the boring production details (SEO, prerendering, performance, deployment) that actually decide whether a project ships.

  • July 17, 2026

    Building a Nonprofit Is a Different Kind of Challenge

    BeeReady is officially a 501(c)(3) nonprofit. What startups did and didn't prepare me for in building an organization around a mission instead of revenue.

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  • July 15, 2026

    When Everyone Can Build, Taste Is the Bottleneck

    AI made building software almost free. The scarce input now is taste: knowing what to make, what to cut, and when something is good enough to ship.

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  • July 11, 2026

    Why I Build Small, Local Software That Does One Thing

    AI makes it cheap to build sprawling apps fast. I keep shipping tiny, single-purpose tools that run locally with no account, on purpose. Here is why.

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  • July 5, 2026

    I Left My Day Job to Teach My Kids How to Build Businesses With AI

    I left Superlogic to teach my kids how to build real products and businesses with AI, through the Senternet studio and the BeeReady nonprofit.

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  • May 26, 2026

    Why I Built StockCar

    I wanted a podcast about my portfolio, not the market, not someone else's picks. Nothing existed, so I built it.

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  • May 14, 2026

    I Built Reusable Claude Code Skills to Ship Production Websites Faster

    Why AI-generated sites stall on the boring production work (SEO, prerendering, analytics, deployment) and how reusable Claude Code skills fix it.

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