MMatt Senter
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Notes from the build.

Essays from 30 years of shipping software: AI-assisted development, founder operations, and the production details that decide whether a project ships.

  • A beige 1990s CRT computer showing the Enbridge Gas Account Center sign-in page, beside a sign reading 110.13 billion USD market capitalization and a note reading billion-dollar infrastructure, dollar-store software.September 1, 2026

    HumanSlop: How Does a $110 Billion Company Ship Software This Bad?

    AI slop gets the criticism, but a $110 billion utility shipped a billing site that caps passwords at 13 characters and rejects American Express CVVs.Read →
  • A notebook sketch shows AI filtering an overflowing inbox into a small tray labeled what matters, alongside Premail privacy-first and local-AI messages.August 31, 2026

    Email Is Awful. AI Can Fix It, but Only If We Protect the Inbox.

    Email desperately needs AI classification, but the inbox is too sensitive to casually hand to another cloud service. The case for privacy-first filtering.Read →
  • An illustrated evolution from a shell-script-writing primate through infrastructure and AI agents to a person orchestrating an intelligent organization.August 28, 2026

    The Evolution of Automation: From Shell Scripts to AI Organizations

    Automation keeps moving up the abstraction stack, from shell scripts and infrastructure-as-code to orchestrated AI organizations.Read →
  • A computer screen shows an AI support bot refusing a customer request to speak with a representative.August 27, 2026

    The One Place I Wouldn’t Replace Humans With AI Is Customer Care

    AI can automate customer service, but it should never stand between a frustrated customer and a human being.Read →
  • A robot styled as George Washington says “I cannot tell a lie” to a man with a Pinocchio-like nose, while a whiteboard lists what was verified, assumed, skipped, and shortcut.August 26, 2026

    Your AI Coworker Might Be More Honest Than Your Human One

    Claude Code’s habit of explaining what it verified, assumed, and skipped can sound funny, but it may be a standard human coworkers should emulate.Read →
  • An Orgabot icon appears on a silver Mac Studio beneath the headline “In-home private AI server.”August 26, 2026

    I’m Trying to Talk Myself Out of Buying a Mac Studio. Apple Isn’t Helping.

    I want a Mac Studio for local AI work, but its price and Apple upgrades make the case hard to justify. Here is why I am still talking myself out of one.Read →
  • An illustrated account-recovery screen shows a security code being sent to an attacker’s email while the legitimate family lists the evidence it controls and asks Microsoft to verify the original email address.August 25, 2026

    Microsoft’s Account Recovery Is Security Theater

    Microsoft has the evidence to restore my son’s hijacked account, yet its recovery process protects the attacker. Here is why that is security theater.Read →
  • A robot crosses from an anti-bot internet of blocked access toward an agent-first internet built around open APIs, trust, security, interoperability, and user controlAugust 24, 2026

    The Internet Is Becoming Agent-First: From Fighting Bots to Empowering AI Agents

    The web spent decades blocking bots. AI agents now need access. The agent-first internet will trade friction for convenience and force a new trust model.Read →
  • August 17, 2026

    Why I Quit Duolingo After a 1,000-Day Streak

    After a 1,000-day Duolingo streak, I quit. Here is what daily gamification taught me about proxy metrics and products that optimize the score, not the mission.Read →
  • August 4, 2026

    What Will Be the First Agent-Native Programming Language?

    Every programming language we use was designed for humans to read. As agents write more of the code, what does a language designed for them instead look like?Read →
  • July 30, 2026

    Scope Creep in the Age of AI

    AI makes every product tweak fast and satisfying. The real challenge is resisting endless polish long enough to protect the critical path and ship.Read →
  • July 29, 2026

    How I Name the Things I Ship

    A product name is the first promise you make. How I name indie apps like Premail, Comoji, and Burly, and the clever names I have learned to avoid.Read →
  • July 22, 2026

    Why Most of My Apps Are Free, and One Is Not

    StockCar, Comoji, and Burly are free. Premail is not. How I decide when an indie product should have a price and when it should not.Read →
  • July 20, 2026

    Why I Built Burly

    I keep separate browser profiles for work, personal, and dev, but every link opened in the wrong one. So I built Burly to route each link where it belongs.Read →
  • July 20, 2026

    Rebuilding SeedMatrix, the Company I Co-Founded in 2008

    In 2008 I co-founded SeedMatrix. Eighteen years later I am rebuilding its engine through Senternet. Here is what returning to an old, hard problem taught me.Read →
  • July 17, 2026

    Building a Nonprofit Is a Different Kind of Challenge

    BeeReady is officially a 501(c)(3) nonprofit. What startups did and didn't prepare me for in building an organization around a mission instead of revenue.Read →
  • July 15, 2026

    When Everyone Can Build, Taste Is the Bottleneck

    AI made building software almost free. The scarce input now is taste: knowing what to make, what to cut, and when something is good enough to ship.Read →
  • July 11, 2026

    Why I Build Small, Local Software That Does One Thing

    AI makes it cheap to build sprawling apps fast. I keep shipping tiny, single-purpose tools that run locally with no account, on purpose. Here is why.Read →
  • July 5, 2026

    I Left My Day Job to Teach My Kids How to Build Businesses With AI

    I left Superlogic to teach my kids how to build real products and businesses with AI, through the Senternet studio and the BeeReady nonprofit.Read →
  • May 26, 2026

    Why I Built StockCar

    I wanted a podcast about my portfolio, not the market, not someone else's picks. Nothing existed, so I built it.Read →
  • May 14, 2026

    I Built Reusable Claude Code Skills to Ship Production Websites Faster

    Why AI-generated sites stall on the boring production work (SEO, prerendering, analytics, deployment) and how reusable Claude Code skills fix it.Read →
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