Founder operations.
The business side of building things: leaving a job to do it properly, returning to an old company, and running an organization where revenue is not the signal.
Why leave a CTO job to build on my own?
When I left my role at Superlogic, I was not leaving technology or taking a sabbatical. I revived Senternet, my first company, as a product and consulting studio, and I am using it to teach my kids to build real products with AI. Leaving my day job lays out the plan: not one big startup bet, but a studio, a nonprofit, and a place to test ideas together. The AI tools are not the curriculum; judgment is. Find a real problem, build the smallest test, review everything critically, and measure behavior instead of collecting compliments. The model can produce an answer. The builder still owns the consequences.
Is an old company worth rebuilding?
SeedMatrix, the company I helped start in 2008, answers a question farmers ask every season: will this variety actually perform on my field? It has grown to more than 1.8 million trial data points across twelve crops. Rebuilding SeedMatrix is why I now treat a problem still unsolved eighteen years later as durable rather than stale. The ambition did not change; the size of the team needed to reach it did, because AI now helps one builder carry work that once took several. The valuable part was never the code. It was the understanding of the problem, earned the slow way.
What does a nonprofit demand that a startup never did?
BeeReady, the nonprofit I co-founded with my wife, Andi Senter, and Elda Fisher, works on emergency preparedness at youth sporting events, and I serve as its CTO and COO. It still needs strategy, marketing, accounting, technology, and operations, but every decision starts with the mission, and revenue is only a tool that lets the mission continue. Building a nonprofit covers what changed for me: board governance, conflict-of-interest policies, financial controls, and youth safety procedures deserve to be intentionally slower. Systems thinking and automation still apply. The outcome is simply measured differently.
Why Every Youth Sports Team Needs a CPR and AED Plan
Sudden cardiac arrest is rare in young athletes, but survival depends on the sideline. Why CPR, AED access, and a practiced plan belong at every field.
Read→Teaching Kids CPR: At What Age Can Children Learn to Save a Life?
Kids can grasp CPR basics from age 4 and give effective compressions by 10 to 12. What the research says about teaching kids CPR, AED use, and confidence.
Read→I Left My Day Job to Teach My Kids How to Build Businesses With AI
I left Superlogic to teach my kids how to build real products and businesses with AI, through the Senternet studio and the BeeReady nonprofit.
Read→Rebuilding SeedMatrix, the Company I Co-Founded in 2008
In 2008 I co-founded SeedMatrix. Eighteen years later I am rebuilding its engine through Senternet. Here is what returning to an old, hard problem taught me.
Read→Building a Nonprofit Is a Different Kind of Challenge
BeeReady is officially a 501(c)(3) nonprofit. What startups did and didn't prepare me for in building an organization around a mission instead of revenue.
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