MMatt Senter
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Founder operations.

The business side of building things: leaving a job to do it properly, returning to an old company, and running an organization where revenue is not the signal.

  • July 5, 2026

    I Left My Day Job to Teach My Kids How to Build Businesses With AI

    I left Superlogic to teach my kids how to build real products and businesses with AI, through the Senternet studio and the BeeReady nonprofit.

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  • July 20, 2026

    Rebuilding SeedMatrix, the Company I Co-Founded in 2008

    In 2008 I co-founded SeedMatrix. Eighteen years later I am rebuilding its engine through Senternet. Here is what returning to an old, hard problem taught me.

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  • July 17, 2026

    Building a Nonprofit Is a Different Kind of Challenge

    BeeReady is officially a 501(c)(3) nonprofit. What startups did and didn't prepare me for in building an organization around a mission instead of revenue.

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