Senternet
Senternet is the studio I run every other project through. It is a bet on going out on my own again: a small, founder-led shop that designs, builds, and ships software businesses from scratch.
The name is deliberate. My first company, back in 2000, was also called Senternet. This is that idea rebooted with twenty-five years of scars, wins, and taste. Call it the redux.
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Coming full circle
I have spent my career co-founding companies, building engineering teams from zero, and taking a few of them to acquisition. Senternet is me returning to my roots: building businesses from scratch, on my own terms, with my own hands on the keyboard.
It is the all-encompassing studio behind everything else I am making. StockCar, Premail, Comoji, Burly, and the next ideas all live under this roof.
The studio model
Part product lab, part consulting shop. Some of what Senternet builds is our own; some of it is built with and for partners who need a founder-grade team that can go from idea to shipped in weeks, not quarters.
- Founder-led, hands-on-keyboard product development
- AI-accelerated design, engineering, and shipping
- Consulting for teams that need to move like a founder
- A growing family of owned products
Why now
The tools finally caught up to the ambition. A single builder with the right leverage can now design, build, and launch complete products at a pace that used to take a whole team. Senternet is built to run at exactly that speed.
What a week in the studio actually looks like
A typical week has me in three or four codebases that have nothing to do with each other: a Swift menu bar app in the morning, a mail pipeline after lunch, an agent orchestration platform in the evening. That sounds like a recipe for doing everything badly, and ten years ago it would have been.
What makes it work now is that the expensive part of those context switches has collapsed. I no longer have to hold an entire codebase in my head to make a careful change in it. That leaves my attention for the parts that still take judgment: what to build, what to cut, and whether the result is any good.
What Senternet deliberately is not
It is not an agency, and it is not trying to become one. There is no bench of contractors to keep billable and no incentive to stretch a four-week project into a quarter. When Senternet takes partner work it is because the problem is interesting and the team wants a founder in the room, not because a utilization number needs filling.
It is also not a fundraising vehicle. Every product under this roof is built to be sustainable at a small scale, which is a very different design constraint from building something that has to become enormous to justify itself.